Notities van het ViNT Symposium op 7 juni 2011 in Bussum.
Presentaties zijn te vinden op slideshare.net.
Menno van Doorn
App Effect => informatieverslaving
WiFi junk => op zoek naar HotSpots in de stad
Infobesitas => informatieverslaving, belangrijkste informatie blijft niet hangen
“Mobile Apps are the new hard drugs”
Transitie van GUI naar NUI (Natural User Interface, touch)
WYSIWYG => WYTIWis, What You Touch… IS What is
Counter Culture => WikiLeaks
Me-Goism => de bloggers die posten over hun persoonlijk wel en wee
Gerd Leonhard
MediaFuturist, CEO at FuturesAgency, mediafuturist.com
TeleMedia economy
Mobile Data explosion => Mobile Society, it’s about mobile not (just) the apps
SoLoMo (Social, Local, Mobile) => John Doerr, KPCB Top 10 Mobile Trends.
| Trend | |
|---|---|
| Ubiquitous Computing | Real-time connectivity 24x7 in palm of hand |
| More Affordable | Device and data plan pricing falling |
| Faster | Networks and devices improving (Moore’s Law) |
| Personal | Location / preferences / behavior |
| Fun to use | Social / casual / reward-driven marketing |
| Access nearly everything anywhere | “Stuff” in cloud |
| Explosion of apps and monetization | More and making more money |
| Measurable real-world activation | Driving foot traffic to physical stores |
| Reward / influence behavior in real-time | For exactly the right people |
Source KPCB Top 10 Mobile Trends
On the horizon - 2011 and beyond:
- HTML5 vs. downloadable apps
- NFC (Near Field Communication) for payment / offers / loyalty
- Consumer led mobile health for monitoring / diagnosis / wellness
- Rapid enterprise adoption of tablets for productivity
- Tipping Point, 50% population in developed markets will have Smartphone
- “SoLoMo”, social / local / mobile converging
- “Gamification”, ultimate way to engage a new generation of audiences
- Empowerment, impact of empowering billions of people around the world with real-time connected devices has just begun…
Source KPCB Top 10 Mobile Trends
John Doerr: The Next Big Thing (Artikel uit Augustus 2010)
“Twitter is digitale diarree” - zegt iemand op het congres maar …
Google geeft yesterday’s info en …
Twitter is meer up-to-date
“Location based check-in is going to be built-in” (FourSquare / Gowalla)
Cloud + App + NFC = Money 2.0
Marketing 2.0 => No longer Captive Customers but empowered users
Interdependency => connected via API’s
Everything in the cloud
Fluid:
- from the network to networked
- from one to many to many to many
- from MTV to YouTube
- from Broadcast to BroadBand
Networked society is about conversation (Cluetrain Manifesto - 1999)
Brands must become:
- networked,
- human,
- reachable
Transparency becomes essential
“Nurture extreme customer satisfaction” => “Amazon Prime”
People of the screen consume differently
Sharing is the default mindset of the digital generation
Copy protection will fail (again)
Best screen available
Selling “direct” becomes real
Online / Offline convergence
Food Chain Conflicts – App stores gaining customer control
Apps must be: unique, irrestistable
Data is the new oil
From copy to ACCESS (shift from downloading to streaming)
Competing with “free”:
- Likable brand
- Timely and contextual
- Fair and attractive pricing
- Better service: fluid, clean, safe and easy
- Better interface
- Social and interconnected
Bundling and Packaging is CRUCIAL (80% is not willing to pay for mobile content)
Bundling + Up-selling = Freemium (Feels like Free but is part of a bigger picture)
Telemedia Ecosystem
Rethink the content business model (Ovum research):
- In 2010 real money is the main item of value exchanged for digital content & web services
- By 2020 what can be exchanged for value has expanded to embrace a much wider range of “currencies”.
- Virtual currencies
- Personal data
- Time / Attention
- Influence / Reputation
Key take-aways:
- Co-invent new business models
- Create experiences and immersion
- $ = the cloud & the crowd
- Relevance
- Connectedness
- Disrupt or be dis-rupted
Jens Schulte-Bockum
CEO Vodafone NL
Apps = Smartphones
Smartphone adoption EU => Netherlands is the Frontrunner!
Data growth from apps, web and mail:
User profile based on different motives (source leefritme kenniscentrum):
- Beginners 31%
- Socializers 31%
- Organizers 26%
- Addicts 12%
Favorite usage of apps:
- Social
- Games
- News
- Weather
- Navigation
Smartphone penetration grows fast:
- 50% of all device sales
- Tablets wil follow soon (other predictions state that the penetration of tablets wil even go faster)
Challenging the way we do business
- We’re in transition to alternative business models
- Need to re-balance to profit from data growth, grow new revenues
Kostenmodel nu en straks (flat-rate model wordt verwacht, 40 a 50 euro/maand)
Andreas Sjöström
Manager Mobile Solutions Sogeti
Average iPhone user downloads 100 apps, only 30 apps remain.
Trends in apps:
- Transaction apps
- Business Intelligence Apps
Companies with apps are cool now. Fore runners. In 2012 it’s going to be commoditized.
Laptops will be replaced by tablets (iPad)
Alexander Klöpping
Columnist in Emerce en regelmatige gast in DWDD, alexander@klopping.nl
Telefoon is niet meer om te bellen
Jongeren bellen gemiddeld 1,36 keer per dag
“Wisseling van de poortwachters”
- Boekhandels => Amazon
- Ubercab
- CreditCard lezer op de telefoon
Digital Native = internet voor je 6e levensjaar
Partial Attention Disorder
FaceBook en Google zijn onze toegangswegen tot informatie Deze recommendation engines zijn in handen van multinationals
Ted Schadler
Forrester Research, author of Empowered, tschadler@forrester.com
Empowerment matters
HERO = Highly Empowered Resourcefull Operative
Empowered employee is more effective despite the use of the “new” technologies.
Technology empowers people (mobile, social, video, cloud)
Empowered Employees <= Listen - Engage => Empowered Customers
Menno Lanting
Sogeti, auteur van “Connect” en “iedereen CEO”, mennolanting@gmail.com, @mlanting
Bedrijven hebben een probleem d.w.z. pre-internet organisaties
HIPPO = Highest Paid Person Opinion
Informele hierarchie is voor HEROes
Formele hierarchie is voor HIPPOs
Transparantie!
- Glassdoor.com:
- Salaris info
- CEO info
- PeerIndex
- Online value
Sander Duivestein
Sogeti, @duivestein
“The last generation” overgang naar alles digitaal
“Generation Gap” is really a technology gap
“Technology accelerates Society”
“Resistance is Futile”
Iedereen leeft in zijn/haar eigen wereld.
“Information is the new hard drug”
“Information gets under your skin”
Maarten van Rossum
- Elke technologie heeft voor- en nadelen
- Uitvindingen komen op een tijdstip dat ze nodig zijn